Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness ….This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet. Publishers Weekly

“Instead of dwelling on the negative, the authors suggest that policy changes will allow businesses to halt global warming. . . . An upbeat, forward-looking assessment of what the future could bring.” Newsday

“An inspiring message of hope for individuals and a rousing call to action to political leaders worldwide.” Booklist