“Eminently “Gladwellian”…Herbert clearly shows the effects of various daily mental maneuvers and peppers the text with explanations of how the human mind has evolved.” The Washington Post

“Brings a twist [to the psychology shelf]…could keep us from making mistakes whose consequences range from dying in an avalanche to failing to follow directions because we don’t like the font they’re written in.” Sharon Begley, Newsweek

“Think twice before you trust your gut…Herbert uses real-world examples and cutting-edge research to show how heuristics–hardwired mental shortcuts we think of as intuition–can both help and hinder the decisions we make every day.” US News & World Report

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